As reported today in Women’s Wear Daily, the Italian luxury fashion house Bottega Veneta “has pledged a donation to support the renovation and maintenance of the historic site (specifically, the Shanghai Pass known as the First Pass under Heaven).”
According to the report, it is the first time since 2007 that The Great Wall collaborated with a fashion house. Fendi was the last fashion brand to host an event. The installation comes down tomorrow (January 12), but the pictures are a marvel.
If you’ve ever seen the trendy black Bottega Venetta boots with the green sole (Tire—retailing at $1,200), you know what time it is. It’ll match your new Cassette Intrecciato leather bag from the brand’s Chinese new year capsule.
Bottega Veneta's takeover of the Great Wall of China, perhaps their biggest OOH activation yet. The brand has pledged a donation to support the renovation and maintenance of the "Shanhai Pass" as part of the campaign pic.twitter.com/LzZurGya3e
— Alexandra Mondalek (@amondalek) January 11, 2022