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Beyoncé and adidas announce creative partnership

She is one of the first Black women to be the sole owner of an athleisure brand.

The Carters
Photo: Courtesy of the label

Beyoncé and adidas just announced her partnership with Adidas. According to multiple reports, the world-renowned singer and businesswoman will relaunch IVY PARK. She will also design, or create, apparel and footwear.

I’ve been saying this for a while now, so it was from my mouth to God’s ears. As much as I love Beyoncé, I thought the IVY PARK logo—when stacked—did not match her brand, echelon, or status. A few proper tweaks would make it significant and dynamic. Let’s see if the logo changes at all.

Photo: Courtesy of Adidas

This is the partnership of a lifetime for me, Beyoncé said. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.

In November of 2018, Beyoncé purchased IVY PARK co-ownership from Topshop billionaire, Phillip Green, after news of sexual harassment and racial abuse allegations came out against him. We’re looking forward to seeing the new collections.


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