Beautyconis the latest event to be postponed amid widespread fear and panic due to the COVID-19 pandemic. The LA convention, which normally consists of influencer meet and greets, makeup sales and giveaways, and celebrity appearances, is now being pushed to December. Other major events, including Coachella, have been postponed. California Governor Gavin Newsom has called for the cancellation of gatherings of more than 250 people. Attendance for Beautycon has historically been around 20,000.