A giant bubble ravages hallways in new YONAKA video: Watch “Bubblegum”

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“I’ll be the sweet tooth in your mouth.” Can you get sexier than that? Watch YONAKA’s new music video for Bubblegum.

 

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efore we get to where YONAKA is from and the rest of the nitty-gritty, let’s discuss the amount of energy that comes forth from “Bubblegum.” Creatively, the director seemingly places the lead singer in a bubble as a party of sorts for young adults goes on in a sweaty room. In my head, they are perfection in a live setting. Anyone saw them live yet that can attest to what I’m thinking? YONAKA has a forthcoming headlining show at The Garage in London on February 28, 2018. The Brighton band’s five-track extended play, HEAVY, is out now through Atlantic Records.

Hear the explosive new music below. The music video direction comes from Ali Kurr, a director who has worked with Loyle Carner. Most importantly, the mix of the records sounds radio/commercial ready. I think the quartet’s work with Mercury-Prize-winning producer Rodaidh McDonald (XL Recordings) is to credit.



YONAKA

Photo: Courtesy of Atlantic Records


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