Janelle Monáe joins forces with Belvedere Vodka in multi-year collaboration


Two-year partnership features critically-acclaimed artist Janelle Monáe in a series of co-created initiatives


(PRNewsfoto/Belvedere Vodka)

Belvedere Vodka and award-winning musician-actor-activist, Janelle Monáe, have come together for a two-year collaborative partnership to bring to life powerful co-created content and experiences. Launching this weekend in Los Angeles around cinema’s most iconic awards show, Belvedere and Monáe will premiere inspiring projects aimed at propelling next-generation voices across film, music and the arts. The special collaboration will champion new stories and one-of-a-kind experiences fueled by a shared vision to create beauty in the world.

“A Beautiful Future” Short Film Series

The collaboration begins with the launch of a new digital content series entitled “A Beautiful Future,” appearing today on youtube.com/belvederevodka. Belvedere and Monáe feature three talented women filmmakers—Janicza Bravo, Lacey Duke and Kirsten Lepore—who will direct and produce short films inspired by the question: What does a beautiful future look like to you?

Each will have full creative autonomy to produce a short film in their own style and voice, illustrating what “A Beautiful Future” embodies from their unique perspectives. As the program continues, short films will be released quarterly, highlighting a new voice in film and celebrating the vision of this series.

Belvedere x Fem The Future

Coinciding with the launch of “A Beautiful Future” and to screen the hero film, Belvedere and Monáe will gather a special group of speakers and guests for a Fem the Future (FTF) Brunch in Los Angeles on March 2nd.

FTF is a grassroots initiative founded by Monáe and led by progressive millennials to advance awareness, inclusion, and opportunities for women and those who identify as women through music, arts, mentorship and education, with the platform message, “We are here, and we are ready for our collective voices to be heard.” An interactive discussion over cocktails and food will bring together the directors from the film along with other women across industries to discuss the bright future ahead. A series of FTF brunches will continue throughout the year around key shared cultural moments.

A Shared Belief

Belvedere and Monáe share an understanding of the importance of authenticity, craftsmanship and integrity as key pillars of success in business. Belvedere, which translates to “a place from which one sees beauty,” was created by a collective of determined and optimistic individuals at the fall of the communist era, who have since worked tirelessly to create a luxury vodka of character. Meanwhile, Monáe, whose own artistic journey reflects a similar determination, leads the multi-faceted collective of artists at Wondaland, which features a breadth of voices, styles, and figures coming together to revolutionize the future of music, arts and culture.

“When I sat down with the Belvedere team, it was incredible to realize that they shared my passions of philanthropy, community and the desire to uplift others,” said Janelle Monáe. “I’m thrilled to be partnering with the brand on some very exciting initiatives, shining a light on the untold stories and inspiring voices of this talented generation.”

“There was an obvious synergy between us,” said Rodney Williams, president of Belvedere Vodka. “This collaboration is a convergence of our shared beliefs: optimism and the power of the we not me to bridge divides and make the world a more beautiful place. We’re looking forward to launching this empowering campaign alongside Janelle.”

Partnered tour dates and festivals will mark the remainder of the Belvedere/Monáe partnership for 2018, with exciting plans for 2019 to be announced.