Interview: Chetna Singh

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On the heels of Nolcha Fashion Week, Designer Chetna Singh wowed show attendees with her “Art Scarves” geared to stylish feminine sophisticates. Originally from India, Singh’s vision is strongly influenced by her early years submerged in her native culture. Today she is bridging the gap with her original art printed on a timeless accessory — scarves. Her pieces make a bold statement as to who she is as a cultured artist and activist. I had a chance to talk with her about her transition into the fashion industry and what inspires her.

Chetna Singh's Buddha Unchained

What was it like showing your designs at Nolcha Fashion Week?

It was a fantastic experience. I met wonderful and inspiring people from all over the world and got excellent feedback!

How did you find out about Nolcha Fashion week?

I am connected to Modalyst, a platform for accessories designer and boutiques and they encouraged me to apply.

Chetna Singh's The Indian Jungle

The Indian Jungle

What makes your brand different?

The scarves are my original works of art printed on silk. They are very different from the scarves in the market today and afford the consumer a piece of artwork that can be worn or framed.

Who inspires you as an artist?

(I’m assuming you mean what instead of who? Please correct me if I’m wrong.) My Indian heritage, people, horses, mythology and traveling to different parts of the world.

Who is your favorite painter?

Van Gogh, Monet, and MF Hussain to name a few.

What fabrics do you enjoy printing on?

I love silk. It’s luxurious, feels great and the colors are striking and very true to the original painting.

Aside from your website, are there any additional locations where pieces from your collection can be purchased?

Yes, I’m on Modalyst (for boutique buyers), and in stores at Rouge (Princeton) And Tula (Shrewsbury) both boutiques are in New Jersey.

What are your thoughts on GrungeCake?

A wonderful lifestyle magazine with great focus on talent, fashion, music and so much more!


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